Besides becoming romantically attached to your brand’s product or service (as most entrepreneurs do), have you taken a minute to think about your brand’s “one word?”

You know that “one word” you want your brand to be known for…

Remembered by…

When someone thinks of you or your brand, that “one word” immediately represents YOU…

Take a sec and think about that “one word” right now…

I have a client whom you’ve might have heard me talk about before…

His name is Dom Faussette…

He’s an Executive Coach and Leadership Speaker…

He’s got one helluva story and I’ve been working with him for the past year and half helping him brand it into his THINK REACT LEAD brand.

The “one word” that comes to mind when I think of him and his brand is EMPOWERMENT.

When he steps in front of his audience he immediately sets the tone.

He’s super passionate about what he does and has a genuine side that immediately radiates the feeling of “I want to show you how awesome you are and how you have what it takes to live the professional career you want to live and I’m going to show you how!”

When you’re around Dom, he EMPOWERS you to take your game to the next level…

He lights up the room…

His confidence is contagious…

He recently spoke at this cool event in Arizona and told me he had grown men coming up to him giving him huge hugs, thanking him for helping them realize their true potential…

That’s EMPOWERING!

Why am I telling you all this?

Here’s why…

When you focus on your brand’s “one word” you start to get real clear on what it is you want your audience to FEEL…

Feelings move people to the next level…

So today’s Daily Gem is all about your brand’s “one word” and how you want your audience to perceive it…

So…

What’s your brand’s “one word?”

If you need some help marketing your brand’s “one word” to your customers to get them to truly FEEL what you’re brand’s all about, then let’s get a Brand Audit done and make begin to make your brand a more memorable one!

Here’s the link to book your audit: www.uniquefunneldesigns.com/brandaudit