Another Daily Gem coming right up!

Yesterday we talked about Rule Numero Uno, Brand Consistency and how important it is to stay consistent with what your brand is all about…

Without Brand Consistency, your brand is just “making wind.” lol

There’s no stickiness to it and 9 times out of 10 your brand isn’t leaving the IMPACT on your audience as much as it should…

If I can’t immediately get the vibe of what your brand stands for and how it helps me solve my problems, I’m out!

The result?

You’re easily forgotten about…

So let’s dive into Rule #2: Brand Authenticity

A brand CANNOT be “strategically conceived” it can ONLY be “authentically discovered.”

What does this mean?

It’s simple…

You can’t create something that you’re not passionate about…

You can’t fake your brand’s purpose…

You can’t fake your brand’s identity…

You cant fake what your brand stands for…

It’s like dressing a hippie in a $5,000 Brioni suit…

It won’t look OR feel right…

And guess who’s going to notice this the most?

Yep, you guessed it…

YOUR AUDIENCE!

Brand Authenticity in my opinion is the ultimate deal maker or deal breaker when it comes down to buying decisions…

People are either going to say “This guy / girl is the real deal!” or they’re going to say “Here’s another “wannabe” wolf in sheep’s clothing that is just trying to sell me another BS service that won’t work…”

For year’s I’ve been telling my clients when you show up every day and consistently express your authenticity through your visual and verbal presence, the end result is astonishing…

What happens?

Your brand creates an ABUNDANCE of TRUST which leads to HIGHER QUALITY CLIENTS…

Now you’re attracting the clients you deserve…

The clients you WANT to work with…

If you try and fabricate your brand into looking or feeling a certain way you’re destined to fail because you’re attracting the WRONG people right out of the gate…

To create an AUTHENTIC BRAND you MUST live it, breathe it, BE IT!

All of this branding stuff comes second nature to me because I’ve spent the last 10 years of my life studying it and helping my clients build reputable and profitable brands with it…

It’s my wheelhouse…

It’s what I LOVE to do…

It’s my first language…

For you, it might be your tenth language… lol

The good news is that once you understand the importance branding has on your business, the way your audience perceives your business will begin to change…

The result?

Better clients…

More profits…

Less stress…

That’s the result…

The quicker you understand the power of your Brand, the quicker you’ll see the results…

If you want these types of results, then I invite you to grab your Brand Audit today…

Here’s the link: www.uniquefunneldesigns.com/brandaudit