I’m going to take you back to 2011 today and share with you a HUGE mistake I made in my business so that you don’t make the same one and avoid it at all costs!

As some of you guys may know I started my design career in the nightlife industry back in ’08 designing promo flyers for all the nightclubs in NJ and NYC …

My brand was positioned as the FASTEST TURNAROUND in the industry…

I was able to get designs turned around in less then a day and would constantly blow the doors off of my competition…

The problem was at that time I was so OVER “the scene.”

I wanted to break into more corporate design work because it was a lot more lucrative and I was REALLY good at it…

Here’s where I made the HUGE MISTAKE…

For the first 4 years of my career I was known as the “club flyer guy.”

My brand positioning SUCKED when it came to corporate design…

Corporate people saw my club flyer work and basically said to themselves “This dude’s a club flyer designer, he knows nothing about how to design for my business.”

I lost TONS of potential clients because my brand wasn’t positioned properly…

I lost a TON of revenue because my head was in the sand…

Looking back I should I re­positioned my brand the SECOND I started hating the club flyer work and begin to develop my portfolio in the corporate world…

Instead I went with what was easy…

I continued to pump out more and more club flyer work in which I wasted about another 6 months until I finally said “I’m DONE!”

I was REALLY good at corporate design too but no one would have ever known…

I didn’t position myself correctly…

If your brand isn’t positioned properly to attract the RIGHT CLIENT, you don’t have a shot in hell…

We all judge books by their covers…

Unfortunately, if our brands aren’t positioned properly, we never get a chance to make it to second base…

If you’re looking for some help when it comes to Brand Positioning so you don’t make the same mistake that I did, I can certainly help you with that!

I recommend getting a Brand Audit so that I can see where you’re at and then we’ll come up with a plan of action to you the RIGHT CLIENTS that you LOVE working with!

Here’s the link: www.uniquefunneldesigns.com/brandaudit