We all have the habit of making things EXTREMELY complex when it comes to explaining what it is our brand actually does for people…

Ever have that conversation with someone after you’ve asked them “So what do you do?” and 20 minutes later they’re still talking and you haven’t understood one freak word they said? lol

Yea, that’s the way most entrepreneurs explain their brands to people these days and it’s an AWFUL habit…

I was at lunch with a friend recently and as we were conversating outside over a double espresso, this guy was eaves dropping on our conversation and decided it was time to jump into the conversation…

This guy HAS to be in the Guinness Book of World Records for Most Name Drops within a 10 minute time­-frame…lol

And and top of it all, what he was trying to explain to us was so complex, we both needed a Harvard professor to help interpret what the hell his point was in the first place…

One thing I learned while getting my Masters Degree in Business Management was that when you break things down into simple chunks, people will follow your lead more and do the things you really want them to do…

They’ll begin to really LISTEN to you…

So today’s Daily Gem is going to talk about a SIMPLE brand mapping strategy that’s going to SUPER EASY for you articulate what exactly your brand is all about…

Here’s the 3 questions you need to ask yourself before you utter a single word about what your brand does for people…

1) What would you want to hear your audience say about what exactly it is that your brand does?

2) What would you WANT to hear them say about the results you produce?

3) What would you want to hear them say about the qualities with which you do your work?

Answer these 3 questions in less than 30 seconds and you’ve got your brand’s message mapped out nicely!

If you can’t answer these questions quickly, mission control we have a problem! lol

Here’s where I can help…

Step one: Click the link below

Step two: Book your Brand Audit

Step three: Listen to what I say after I audit your brand and start IMPACTING your customers and generating more sales.

It’s that simple! lol

Here’s the link: www.uniquefunneldesigns.com/brandaudit